Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
Ontario Science Centre
TM43

Trademark: TM43

Title: Ontario Science Museum

Year: 1968

Designer: Allan Robb Fleming

Studio: MacLaren Advertising

Client: Ontario Science Centre

Sector: Museum

 

Additional

Archive Repository:

Allan Fleming

MacLaren Advertising

1968

 

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An identity for Toronto’s main science museum that was originally intended to be named the ‘Centennial Centre of Science and Technology’. Although planned to open as part of the Centennial celebrations in 1967, delays meant that it didn’t finally open to the public until 1969. Its brutalist design consists of three main buildings by architect Raymond Moriyama, and Fleming’s identity uses three circles to demonstrate the properties of light when red, green and blue combine, creating white. The overlapping portion creates a simple three-pointed white trillium, which since 1937 has been the Provincial floral emblem of Ontario. The white trillium is particularly sensitive to light, closely following the path of the sun throughout the day.

 

The symbol remains in use to this day, although at the time of publication in 2019 it features inside a special 50th anniversary commemorative logo.

 

  

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Additional

Archive Repository:

Allan Fleming

MacLaren Advertising

1968

 

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