Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
OJ Pipelines
TM25

Trademark: TM25

Title: OJ Pipelines

Year: 1977

Designer: Wei Yew

Studio: Hoffman & Associates

Client: OJ Pipelines

Sector: Civil Engineering

 

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Archive Repository:

Wei Yew

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1977

 

 

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Formed in 1977, OJ Pipelines have gone on to build a reputation as one of Canada’s largest pipeline contractors and a leader in the laying of large diameter pipe — often through some of Canada’s harshest terrain.

 

The logo design is one of Wei Yew’s earliest in Canada, completed whilst working at Hoffman & Associates prior to setting up Studio 3 Graphics three years later. The identity consists of a section of pipe representing the ‘O’, with the perspective view of the pipe representing the ‘J’ . The resultant, ‘Orange and its flowing Juice’ — ‘OJ’ is simply the icing on the cake.

 

OJ Pipelines still use this today, over 40 years later, which is testament to the longevity of a simple idea well executed.

  

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Additional

Archive Repository:

Wei Yew

Symbol

1977

 

 

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