Trademark: TM15
Title: Monarch Machinery
Year: 1965
Designer: Manfred Gotthans
Studio: Chris Yaneff Ltd.
Client: Monarch Machinery
Sector: Textile Manufacturing (Knitting)
Title: Monarch Machinery
Year: 1965
Designer: Manfred Gotthans
Studio: Chris Yaneff Ltd.
Client: Monarch Machinery
Sector: Textile Manufacturing (Knitting)
Monarch Machinery was founded in Winnipeg in 1935, and remains a manufacturer of hydraulic cylinders and iron castings to this day (now called Monarch Industries). This stylised lion figure provides a bold modern interpretation of the classic regal icon and is the perfect combination of geometric symmetry and ornamental craft, producing an almost ‘hallmark’ like quality in its aesthetic. The design was handled by Manfred Gotthans, Chris Yaneff’s creative partner in the studio.