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Voyageur Press Release
CM107

Archive: CM107

Artifact Type: Press Release. Print (Livery)

Title: Voyageur Press Release

Year: 1969

Designer: Anthony Hobbs

Studio: Girard Bruce & Associates

Client: Voyageur Bus Lines

 

Size: 218mm X 282mm (Press Release)
143mm X 213mm (Print)

Condition: Fine

 

Collection: Canada Modern Archive

Donated: Kindly gifted by Anthony Hobbs

Additional

Archive Repository:

Anthony Hobbs

Jean Morin

Girard Bruce & Associates

1969

 

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A press release to accompany the launch of Voyageur’s new identity in 1969. It tells the story behind the logo, with the team from Girard Bruce & Associates (led by Anthony Hobbs) travelling on a bus in search of inspiration, and finding it in the parallel lines of the highway, and in the buses themselves.

 

Unlike more recent logo launches, this one takes a matter-of-fact approach, avoiding hyperbole and grandiose ideas in favour of something much more accessible to the intended audience.

 

See the final Voyageur Corporate Design Manual

  

All Archives

Additional

Archive Repository:

Anthony Hobbs

Jean Morin

Girard Bruce & Associates

1969

 

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