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The National Symbol for Metric Conversion
CM161

Archive: CM161

Artifact Type: Leaflet

Title: The National Symbol for Metric Conversion
Le Symbole national de la conversion au système métrique

Year: 1974

Designer: Stuart Ash

Studio: Gottschalk+Ash

Client: Statistics Canada, Government of Canada
Metric Commission

 

Size: 210mm X 199mm

Condition: Very Good / Fine

 

Collection: Canada Modern Archive

Donation: Kindly gifted by Stuart Ash / Entro Communications

Additional

Archive Repository:

Stuart Ash

Gottschalk+Ash

Metric Commission

1974

 

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The move to metric and the International System of Units was an important part of Canada’s drive to present itself as a progressive global force. Rather than simply converting existing measures into metric equivalents, industry was  encouraged to fully embrace the new system and adopt a ‘metric-first’ approach.

 

This simple publication was designed to encourage companies and organizations to make full use of the Metric symbol. It introduces the symbol and the variants thereof, makes the case for its widespread adoption and provides simple guidelines for usage. The symbol itself is constructed in a series of steps across the main internal spread, reflecting the desire to make the process of conversion as simple and frictionless as possible.

  

All Archives

Additional

Archive Repository:

Stuart Ash

Gottschalk+Ash

Metric Commission

1974

 

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