Comment

Stewart & Morrison created seven issues of these marketing documents between 1967 and 1972, each one presenting case studies of various projects designed to serve as “evidence of its steady development as a dynamic association of creative individuals.” Notable for their consistency and simplicity, the covers are differentiated by stock colour and a single numeral in the bottom right hand corner (absent from the first edition). Even the firm’s logo is relegated to the text section in their drive towards the purity of function over form.

Key features in these three issues include:
Ontario Pavillion at Expo 67, Bank of Montréal, R.B. Hayhoe Flowerdale Tea, Ocean Maid Foods, Air Canada, TransCanada PipeLines, Air Jamaica, Montréal Expos to name a few.

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