Five years after the inception of ‘Design Collaborative’ partners Rolf Harder and Ernst Roch, under the patronage of Honorable Mitchell Sharp, Secretary of State for External Affairs, and the auspices of the International Centre for the Typographic Arts, embarked on a circulating exhibition of their work. The show was inaugurated at The Montréal Museum of Fine Arts and ran between 5—19 November, 1970.
The poster design, which is screen printed in 3 spot colours onto vellum stock, employs a striking circular graphic device, of almost embryonic appearance. A large single orange circle (the whole), containing two smaller equal sized circles (the two partners). Through this unity, the whole being greater than its sum of parts. This device becoming the overarching identity for the entire exhibition program, and symbolic of the partners’ working relationship and friendship.