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Burlington Transit Livery
CM136

Archive: CM136

Artifact Type: 6X6 Slide Film, Livery

Title: Burlington Tranit Livery

Year: 1975

Designer: Stuart Ash

Studio: Gottschalk+Ash

Client: Burlington Transit

 

Size: 62mm X 62mm (each frame)

Condition: Fine

 

Collection: Canada Modern Archive
Donation: Kindly gifted by Stuart Ash / Entro Communications

Additional

Archive Repository:

Gottschalk+Ash

Stuart Ash

1975

 

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G+A created total identity systems for numerous transit authorities across Canada, including new names and symbols, plus a comprehensive set of applications that included vehicle livery, interiors/exteriors, stationery, timetables, maps, uniforms and advertising. These projects were commissioned through a relationship they developed with a firm of transit consultants, working with the relevant transit authorities and mayor’s office in each city. The aim for each was to increase passenger numbers by creating a strong public image that would reflect positively on each transit authority.

 

Stuart Ash led the work on Burlington Transit, which was one of the last in the series. Previously G+A had worked on Halifax (which was created by the Montréal studio), Sudbury, Oshawa, Oakville and Broome. The symbol is a two-colour B monogram, which is then expanded to run along the side of the buses. This provided a simple but hugely effective device that was perfectly suited to the core application (livery).

 

These images are scanned from original transparencies that were obtained from the G+A archive and now reside permanently in the Canada Modern archive.

  

All Archives

Additional

Archive Repository:

Gottschalk+Ash

Stuart Ash

1975

 

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