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Arts and Culture Program
CM33

Archive: CM33

Artifact Type: Poster

Title: Montréal 1976 Olympics Arts and Culture Program Poster

Year: 1972

Designer: Yvon Laroche

Studio: Laroche Pelletier Graphistes

Client: COJO 1976

 

Size: 840mm X 610mm (Large), 594mm X 420mm (Medium),
297mm X 210mm (Mini)*

Condition: Fine

 

Collection: Canada Modern Archive

Donated: Kindly gifted by Mark Neil Balson

 

*Version Shown

Additional

Archive Repository:

Montréal Olympics

Yvon Laroche

Poster

1972

 

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The Arts and Culture program was organized by the Montréal 1976 Olympics Organizing Committee (COJO). Its goal was to create a Canadian festival that athletes and workers would partici­pate in as well as the visitors to the Games. Through this approach they hoped to fully integrate it into the Games, rather than it existing as a parallel attraction to the sporting program.

 

The program adopted a ‘stylized sheaf of wheat exploding in a riot of colours’ motif (designed by Raymond Bellemare and Pierre-Yves Pelletier) to represent the festival, and was used across marketing materials and communications, in conjunction with the rainbow bands from the official COJO colour palette. Purple represented folk dancing; red, theatre; orange, opera and operetta; yellow, music; green, representational arts; blue, entertainment; and lavender, ballet and modern dancing. While the sport-related communications use these bands in straight formation, or sometimes in diagonal chevron patterns, the Arts and Culture strand adopted a more expressive interpretation, whilst still retaining a connection to the fuller identity approach.

 

This poster was produced, together with a number of other official designs in advance of the games to raise awareness and build a sense of anticipation at home and abroad.

 

  

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Additional

Archive Repository:

Montréal Olympics

Yvon Laroche

Poster

1972

 

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